12 keyword ideas that get comments on Instagram

The best keywords are short, easy to type on a phone and clearly connected to what people will receive.

For creators

• GUIDE — a free PDF or checklist
• LINK — the product or video you mentioned
• PLAYLIST — your music or workout list
• RECIPE — full recipe in DMs

For shops

• PRICE — price and product page
• SIZE — size guide
• CODE — a discount code
• DROP — early access to a launch

For coaches and agencies

• CALL — booking link
• FREE — free training or webinar
• AUDIT — a quick audit offer
• JOIN — community or waitlist

Tip: say the keyword out loud in your Reel and put it on screen. Clear instructions double the response.